UMD Technology Measures Super Bowl Reactions In Real Time
Posted On Tuesday, February 5, 2013 By USA Education News. Under MARYLAND Tags: Department of Linguistics, Frank N. Magid Associates, Institute for Advanced Computer Studies, Super Bowl, University of Maryland
COLLEGE PARK, Md. - University of Maryland Professor Philip Resnik's React Labs is partnering with Frank N. Magid Associates this Sunday to take a comprehensive, real-time look at how consumers engage with the Super Bowl and its advertising. The research will use React Lab's innovative mobile technology - developed at ...